SEO is short for "Search Engine Optimization" and it is a crucial part of your overall online strategy. It is about improving your online visibility by achieving high rankings on Google search results and attracting organic search traffic. There are several SEO services you can buy to help you boost your online presence. These include on-page optimization such as keyword research and meta tags, off-page optimization to enhance online authority with quality content and link building, and technical improvements to help your website achieve more prominence in search results.

While it is important to write quality content for human readers, you also need to give search engines the possibility to properly crawl and index it. That is where technical SEO comes in - as every page indexed enables your website to rank for the researched keywords contained on those pages, which means an additional point of entry and therefore, more traffic. Technical SEO includes a broad range of subjects, this is why it's better to perform periodical website SEO audits to make sure it is fully optimized for search engines as well.

These days, no business can afford to ignore Search Engine Optimization. SEO should play a part in your online marketing strategy as it helps people to find you online. Over time that leads to more organic search traffic, and more conversions and sales. Without SEO, it is much harder for Google to know when your content is relevant to what potential customers are searching for, and show it to the right people at the right time. If search engines ignore your business, that results in less traffic and fewer leads.